Do you know all the knowledge points about car matching?
Release time:
2023-10-19
1. OEMs for supporting markets in the automotive and related manufacturing industries 2. Global sourcing centers for primary and secondary component manufacturers, wholly-owned plants and joint ventures in China 3. Mainly international buyers of multinational companies
supporting the big buyers who are:
1. OEMs for supporting markets in the automotive and related manufacturing industries
2. Global sourcing centers for primary and secondary component manufacturers, wholly-owned plants and joint ventures in China
3. Mainly international buyers of multinational companies
OEMs: Refers to companies that produce complete vehicles, such as Volkswagen, GM, Ford, Peugeot, Renault, BYD, Chery, Hyundai Kia, Toyota, etc.
First-class supplier: an enterprise that provides assembly parts for vehicle manufacturers. Assembly parts: engine assembly, transmission assembly, front axle assembly, rear axle assembly, brake system, frame assembly, body assembly, Electric system, air conditioning device, wheels, traction device, hydraulic device, etc.
Supporting procurement features:
1, the purchase of small varieties, limited quantity. The products purchased by each supporting purchaser are relatively fixed, and only when the company develops new products will there be new procurement needs. As the final customer is a car manufacturer, in the current financial crisis environment, car sales are declining, and the orders of buyers in the supporting market have been seriously affected. Of course, the purchase volume is also decreasing sharply.
2. Long procurement review period and long production cycle. Examining a potential supplier to real mass production is a very long process. However, once the supply is successful, the production cycle is generally at least 3 years. At the same time, the buyer will pay the cost of opening the mold. (Supporting market procurement process: preliminary review-> review-> technical evaluation-> technical development agreement-> initial sample-> test-> small batch production-> process improvement-> mass production)
3, high requirements for suppliers.
4, the regional characteristics are not obvious. Compared with the aftermarket, the regional characteristics of the buyers in the supporting market are not very obvious. Generally speaking, the buyers in the supporting market are multinational group companies with great reputation in the global automobile and auto parts industry, and the company culture is generally simple and clear. The long-term development of procurement and localization in China has also allowed them to gradually integrate the characteristics of local Chinese enterprises.
What are the benefits of supporting the market for enterprises:
1, order stability: relative to the after-sales market, the variety is less, but the quantity of each batch is relatively large. And the single quantity is more stable.
2, upgrade the level of enterprises: due to the direct control and participation of the host plant, the technical requirements will be much higher than the after-sales market. In terms of product quality and enterprise strength, the requirements of enterprises are higher than those of after-sales market.
3. The after-sales market is characterized by fast cash flow recovery; the market as a whole will grow steadily with relatively small fluctuations; customers are scattered and the dependence on large customers is relatively small; there are many kinds of products, so it is difficult to increase the output value. The cash recovery in the supporting market is slow, the market has large fluctuations, the dependence on large customers is high, the risk is high, the product is relatively single, and the output value can be rapidly enlarged. A place in the supporting market is very beneficial to establish a reputation in the after-sales market.
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